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A Conversation about Twitter

Scott Brown, Social Information Group
September 8, 2011

Slide 2: Twitter: @socialinfo

Slide 3: Image

Slide 4: http://www.twitter.com

• What is it? ------"Microblogging" tool – similar to text messaging
• Think:------ RSS feed for you – or your organization
• What's the advantage?
  • Free
  • Quick setup
  • Find and "follow" peers, thought leaders, potential customers, locals
  • Communicate (both ways)
  • Additional marketing tool ("tweet" blog posts, etc. – also list your website, specialties)
• Where do I find it?---http://www.twitter.com

Slide 5: How do I get started?

• Sign up
• Create some "tweets"
• Start following people
• Image

Slide 6: Twitter for personal or professional use

• Twitter – http://www.twitter.com
• To share your expertise, and pointers to other information that's important to you or your work
• "Value-add" information stream
• News feed for you or your department
• Low barrier to entry, quick to set up, but requires constant attention
• Connection, content and speed are key

Slide 7: Twitter feeds of interest

• RITA: http://twitter.com/DOTRITANews (or @DOTRITANews)
• Bureau of Transportation Statistics: @TransportStats
• National Transportation Library: @NatlTransLib
• Intelligent Transportation Systems: @ITSJPODirector
• Many state DOTs have Twitter feeds
• Want a big list? http://listorious.com/PublicWorks/transportation

Slide 8: Thank you!

• Scott Brown Social Information Group
• Don't hesitate to contact and connect with me:
• scott@socialinformationgroup.com
• http://www.linkedin.com/in/scottrbrown
• http://www.socialinformationgroup.com
• @socialinfo
• 303-834-7553

Coaching:
scott@infoprocoach.com
@scbrown5